E-Commerce Transformation
Industry: Retail · Services: E-Commerce Package
Problem
The client’s store had poor UX and outdated integrations.
Approach
We first reviewed the full purchase funnel—from homepage to post-purchase emails—to pinpoint where customers dropped off and what friction they experienced. Then we migrated the store to a modern headless commerce stack, introducing a cleaner navigation, faster product search and a simplified, mobile-optimised checkout. Behind the scenes we integrated analytics, CRM and email automation so browsing behaviour, cart events and purchases automatically triggered relevant flows like abandoned-cart nudges, win-back campaigns and personalised recommendations.
Results
Improved conversion rates by 35% and reduced cart abandonment by 20%.