Boosting Marketing ROI
Industry: Marketing · Services: AI / ML Dashboards
Problem
Low visibility into campaign performance across channels.
Approach
We started by auditing every channel the client was using—paid search, paid social, email, and display—to understand where data lived and how it was being reported. From there, we designed a unified tracking plan and stitched data together into a single warehouse so every impression, click and conversion was aligned to the same customer and campaign model. On top of this, we built an AI-powered dashboard that highlighted under- and over-performing segments, surfaced budget-reallocation suggestions, and allowed the marketing team to simulate ‘what-if’ scenarios before changing spend.
Results
Improved ROI by 35% and reduced reporting time by 80%.