WatchdogMarketingAd IntelligenceCompetitive Research

Facebook Competitor Watchdog

Real-time competitor ad intelligence — creatives, spend signals, and messaging trends.

Problem

Teams manually check the Meta Ad Library, screenshot ads, and lose information in scattered Slack threads and Notion pages. There is no historical tracking, no automated alerts, and no way to see which competitors are increasing spend or what creative angles they are testing. As a result, creative strategy becomes reactive and guess-based instead of data-driven.

Solution

Our Watchdog system continuously monitors competitors inside the Meta Ad Library, captures every creative variation, classifies hooks and formats, and generates actionable insights. You get a live dashboard, weekly intelligence summaries, creative trends, and alerts whenever a competitor increases spend or drops a new batch of ads.

Workflow

1
Competitor list setup

2
Real-time Meta Ad Library ingestion

3
Creative tagging (hooks, formats, angles)

4
Historical archive of competitor ads

5
Trend dashboards & creative volume charts

6
Daily/Weekly alert reports

Tech Stack

Meta Ad Library APIPlaywright / Puppeteer (fallback)Python / Node.jsPostgreSQL / PrismaNext.js DashboardRecharts / D3 Visualizations

Pricing

Free

$0.00

  • Track 3 competitors
  • Weekly insight summaries
  • Basic creative archive
Get Started

Growth

$5.00

  • Track 10 competitors
  • Daily alerts on new creatives
  • Creative tagging (hooks / formats)
  • Trend dashboards
Get Started

Enterprise

$20.00

  • Unlimited competitors
  • Spend pattern intelligence
  • API access
  • Custom dashboards & Slack alerts
Get Started

FAQs